LED listed company acquires Dutch firm for over 20 million! What strategy lies behind this move?

To accelerate the implementation of its global strategy, stage lighting leader Haoyang Shares (300833) expands overseas again.

On July 1, Haoyang Shares announced that its wholly-owned subsidiary Haoyang (Hongkong) Investment Holdings (Haoyang (Hong Kong) Investment Holding Co., Ltd.) and Keylight Holding B.V., Wel Ventures B.V., Erik Berends Beheer B.V., shareholders of the Dutch Follow-Me Holding B.V. (hereinafter referred to as 'Follow-Me' or 'Target Company'), signed an equity acquisition agreement regarding Follow-Me Holding B.V., intending to acquire 66.67% of the equity in Follow-Me via cash payment, with a total transaction value of €2,668,550 (approximately RMB 20.6987 million).

公告显示，上述交易标的公司Follow-Me Holding B.V.所属国家为荷兰，企业类型为私人有限公司，创立于 2013 年，是全球专业演艺领域领先的艺人追踪系统研发、制造与销售一体化专业企业；深耕舞台演出智能追踪赛道多年，为全球演出行业提供手动、自动化一体化艺人追踪解决方案，是细分赛道全球领先品牌，产品销售渠道覆盖全球各国演出租赁公司、剧场、文旅乐园、广电制作机构。

Follow-Me possesses an R&D, technical service, and global sales team deeply experienced in the field of intelligent stage control; It pioneered real-time 3D tracking technology for stage artists , launched two core complete system sets: manual tracking and fully automatic RF tracking, compatible with lighting consoles and audio-video equipment from all brands, featuring exclusive patented technologies such as cross-brand compatibility, multi-artist synchronous tracking, and 3D spatial positioning. Its product systems feature strong compatibility, flexible and stable deployment, and simple operations and maintenance. They can adapt to all scenarios including concerts, theaters, cultural theme parks, and large-scale variety show live broadcasts. They have been widely implemented in global benchmark performance projects, including The Rolling Stones, Beyoncé's Global Tour, Eurovision Song Contest , Universal Orlando Resort, major international theater productions, and other top-tier production projects.

In 2025 and the first half of 2026, the company achieved net profits of €407,240.07 and €200,431.17 respectively.

Haoyang Shares stated that acquiring Follow-Me's controlling equity aligns with the company's medium-to-long-term global brand strategy and industry layout planning. The target of this transaction possesses high synergistic complementarity with the company's existing lighting equipment and global channel resources. After the acquisition, the company will complete its core product line for intelligent stage tracking control, perfect the integrated hardware and software layout for performance equipment, and enrich the group's high-end performance product matrix , further expand global performance rental and cultural tourism theater customer channels, strengthen the company's comprehensive competitive strength in the global professional performance equipment sector, continuously enhance the overall brand value, align with the company's long-term strategy for developing a global high-end brand , provide strong support for the company's long-term stable operation, and conform to the long-term interests of the company and all shareholders.

The announcement points out that this transaction does not constitute a major asset restructuring as stipulated in the "Administrative Measures for Major Asset Restructuring of Listed Companies", does not constitute a reorganization listing, does not constitute a related-party transaction, and the matter of this transaction has been reviewed and approved by the company's board of directors, requiring no submission to the shareholders' meeting for deliberation.

公告还提及，荷兰的法律制度、政策体系、商业环境、文化特征等均与中国存在比较大的差异，对公司的运营管理、文化融合提出了更高的要求。公司将加强本地化队伍建设，并运用信息化管理手段，降低运营管理风险。

同日，浩洋股份还披露，公司拟使用自有资金1万欧元在荷兰设立全资子公司Golden Sea Holdings B.V.，实际注册名称以当地商事登记名称为准。子公司经营范围为金融与控股经营活动，包括：收购、持有、管理及处置集团公司及其他主体的参股权益；为集团公司融资、向集团公司放款及与集团公司拆借资金。

浩洋股份表示，此举旨在统筹管理公司海外投资与海外经营主体，整合境内外产业资源，进一步完善公司欧洲区域业务布局，落地全球化发展战略，优化全球业务资源配置。本次投资契合公司中长期国际化发展规划，有利于夯实公司海外业务竞争力，推动企业长期稳健经营，充分维护公司及全体股东的长远利益。

同时，公司也提示，公司在境外设立该子公司需要包括但不限于国家相关主管部门的备案或审批；同时需注册地政府部门批准，能否成功设立尚存在不确定性；该子公司在未来实际经营中，可能面临经济环境、行业政策、市场需求变化、经营管理等方面的不确定因素。

Data shows that HaoYang Shares is a high-tech enterprise integrating the R&D, production, and sales of stage entertainment lighting equipment, architectural lighting equipment, trusses, etc. The company's main products include stage entertainment lighting equipment, architectural art lighting equipment, trusses, etc. The company adheres to technological innovation and, after more than ten years of accumulation, possesses multiple independent intellectual property rights in technical fields such as the design, electronics, optics, thermodynamics, mechanical structure, and control systems of performance lighting equipment. The company went public on the Shenzhen Stock Exchange in 2020.

(Source: HaoYang Shares)

Against the backdrop of global industry demand adjustments and intensifying market competition, the company is currently facing certain growth pressures in its financial report performance. In 2025, it achieved revenue of 1.134 billion yuan, a year-on-year decrease of 6.44%; net profit attributable to shareholders of the listed company was 172 million yuan, a year-on-year decrease of 42.97%. The latest financial report shows that in the first quarter of this year, the company achieved total operating revenue of 268 million yuan, a year-on-year decrease of 7.39%; net profit attributable to the parent company was 41.5754 million yuan, a year-on-year decrease of 21.94%.

HaoYang Shares stated that the company's business structure follows a dual-wheel drive development model of "ODM+OBM", with major customers concentrated in Europe and America; the company's sales are mainly focused on overseas markets, with domestic markets as a supplement. In these areas, the US market has been significantly impacted by changes in the trade environment; demand in other overseas regions has remained stable with progress. The domestic market, affected by changes in the international trade environment, faces fiercer competition.