Focusing on Niche Sectors! The 2026 Guzhen Lighting Fair Summer Edition Concludes Successfully
Afternoon of May 28
As the last batch of professional buyers returned fully loaded
Three-day
2026 Guzhen Lighting Fair Summer Exhibition
At the Guzhen Conference and Exhibition Center in Zhongshan City, Guangdong Province
Successfully concluded!
Negotiations buzzed throughout the exhibition halls; even at closing time,many booths still had eager buyers lingering,capturing a vivid scene of the summer exhibition's hot finale.
Distinct from the traditional "full-category, large-scale" positioning of the spring and autumn seasons, this summer exhibition precisely targeted the mid-year industry node, adopting the development positioning of "new and refined, specialized and strong", focusing on five core growth sectors: commercial lighting, outdoor cultural tourism, accessories and supporting products, bathroom hardware, and cross-border e-commerce. Leveraging the ultra-trillion-yuan decorative lighting industry cluster in Guzhen and surrounding 3 cities and 11 towns (streets), and叠加ing the resource of 1.2 million professional buyers accumulated from the parent spring and autumn exhibitions, the event centrally exhibited approximately 10,000 new "specialized, refined, distinctive, and innovative" products, building a more professional and efficient mid-year exhibition and sales platform for the industry.
During the event, the number of exhibitors and professional buyers reached new highs. This edition featured over 300 exhibiting companies, a 35% Year-on-year (YoY) increase compared to the same period in '25, mainly from Zhongshan, Jiangmen, Foshan, Shenzhen / Guangzhou / Foshan.
As of 16:00 on May 28, this edition attracted nearly 13,000 professional visitors from 63 countries and regions, with overseas visitor numbers up 74.48% Year-on-year (YoY), and visitor satisfaction reaching as high as 97.44%, setting multiple records for the summer show. The exhibition successfully established a new international visitor flow pattern centered on the Greater Bay Area, with significant presence from Russia, Southeast Asia, South Asia, and the Middle East.
The exhibition floor was bustling with crowds, and negotiations were heard everywhere. From the on-site situation, precise matching and efficient transactions ran through the entire event.
The impressive data and the lively negotiation atmosphere fully confirm the forward-looking vision of Guzhen's "three exhibitions a year" strategic layout, and also reveal the future direction of the industry: in the current era of stock competition, only by focusing on niches, deepening professionalism, and proactively seeking change can one continue to lead in the trillion-dollar lighting market.
This exhibition closely follows the trends of consumption experience upgrade and the explosive growth of cultural tourism night economy, with display models comprehensively upgrading from "viewing samples, comparing parameters, selling single products" to "experiencing scenarios, verifying effects, selling systems".
Many companies at this exhibition, on top of displaying new products, utilized three-dimensional display modules and AI intelligent control technology to build immersive light and shadow experience zones, becoming the "traffic highland" of the entire venue.
Some companies integrated Energy saving, solar, lighting, and energy storage technologies to launch one-stop Green lighting Solutions, highlighting the industry's low-carbon development concept and hard-core R&D strength. Many brands also empowered product upgrades with new materials and new technologies, breaking through traditional competition limitations and exploring new application scenarios and market spaces.
Hall A brings together smart lighting, AI intelligent control systems, outdoor landscape lighting, commercial lighting, and cross-border e-commerce services , providing direct access to the global procurement network.
Hall B gathers core categories such as accessories, bathroom hardware, and cultural tourism lighting, showcasing a large number of premium best-sellers featuring energy saving, new energy, and cross-industry integration characteristics .
A business matching zone is set up simultaneously to precisely empower efficient supply-demand docking; meanwhile, distinctive outdoor sports-themed photo spots are created. The 6-meter giant illuminated basketball structure unveiled in the hall is eye-catching and visually impactful, with its design deeply aligned with the aesthetic display needs for large-scale events , cleverly echoing the local "Yue BA" basketball craze, becoming a highly popular highlight that attracts many merchants to stop and capture the light and shadow moments.
The exhibition experience of "what you see is what you get, negotiate and close deals on the spot" in the two major halls significantly shortens the decision-making chain for buyers , while also bringing tangible order conversions and brand exposure to exhibiting companies.
Leveraging a database of over 1.2 million buyers, this exhibition conducted in-depth demand research in advance, specifically inviting more than 120 professional domestic and international purchasers to attend , and held four "Decorative lighting Online Business Matchmaking Sessions" in Hall B.
The matchmaking session relies on a systematic service mechanism of "pre-event demand assessment, targeted precise invitation, and on-site dedicated zone matching". Hundreds of major procurement decision-makers from core markets such as Eastern Europe, Latin America, the Middle East and Africa, and Southeast Asia engaged in one-on-one in-depth communications with domestic exhibitors in independent negotiation areas , efficiently facilitating business opportunities across the entire chain.
A procurement manager from Southeast Asia stated after attending: "The organization of the buyer matchmaking session is very convenient for us. Manufacturers can see what products we want to buy through the information on the table. We are also very keen to bring good products from (Guzhen) back to Southeast Asia. Through the matchmaking session just now, I have already exchanged contact information with 4 or 5 manufacturers and reached cooperation intentions. "
Regarding domestic buyers, the organizers specially invited leading institutions that operate benchmark projects such as the Chang'an Twelve Hours theme block and Tengwang Pavilion, to specifically procure smart engineering lighting and urban renewal supporting products, with many manufacturers reaching preliminary cooperation intentions on site.
The "Decorative lighting Online Business Matchmaking Session" subverts the traditional exhibition mode of "casting a wide net" in the industry, elevating the exhibition from a "display window" to a "transaction engine", creating a direct channel for global lighting procurement and achieving precise docking between supply and demand.
This exhibition, in collaboration with China Association of Lighting Industry（中国照明电器协会）, Guangdong Lighting Electrical Appliance Association, and Guangdong E-Commerce Association and other authoritative organizations, has carefully planned multiple exchange salon activities.
“Smart Light Interconnection – High-Quality Development Exchange Meeting for the Outdoor Lighting Industry” shared insights on topics such as outdoor lighting transformation, cultural tourism light and shadow technology, and digital-intelligent ecosystem construction, deeply exploring stage lighting applications and paths for industry breakthroughs; “Lighting the Future · Integration of City and Landscape – 2026 Urban Lighting High-Quality Development Exchange Meeting” conducted an in-depth analysis of the trillion-level outdoor cultural tourism market and pain points in lighting exports, helping enterprises seize development dividends.
“2026 Cultural Tourism Night Economy and Smart Engineering Lighting Industry Development Exchange Meeting” shared cutting-edge concepts such as urban light and shadow creation, product exports, and night tourism cultural tourism development; “Smart Lighting Blue Ocean · Compliant Voyage, 2026 Zhongshan Decorative Lighting Cross-Border E-Commerce Emerging Market Industry Ecosystem Matchmaking Meeting” analyzed practical export cases, explaining in detail key points of trade compliance and risk prevention measures. “‘New Opportunities for Exporting to ASEAN’ Sharing Session” focused on market layout, helping decorative lighting enterprises expand into new ASEAN markets.
In addition, three “Mingren Online” salons invited industry experts, sharing in-depth insights on frontier trends, market hotspots, and product innovation, with simultaneous online and offline live streaming, pointing the way for high-quality industrial development.
A three-day grand event, fruitful results; light and shadow build dreams, gathering strength to sail far. The 2026 Guzhen Lighting Fair Summer Edition has successfully concluded, marking not just the end of an industry gathering, but a new starting point for innovation and breakthroughs in specialized lighting sectors.
Hereby, the Organizing Committee of the Guzhen Lighting Fair extends its sincerest gratitude to all participants!
Grateful to exhibitors for crafting premium products with craftsmanship, demonstrating strength through technology, and interpreting new momentum for the Industry;
Thank you to domestic and international buyers for coming from afar, boosting trade circulation and achieving market win-win outcomes;
Thank you to government departments at all levels for their careful support, safeguarding the conduct of the exhibition and the development of the Industry;
Thank you to our partners for their dedicated support, building bridges and empowering connections;
Thank you to our media friends for their continuous focus, spreading the charm of the Lighting Capital and Chinese intelligent manufacturing.
The light never fades, and the future is promising.
In the golden autumn of October, we meet again at the Guzhen Lighting Fair
We sincerely invite global merchants to gather in the Lighting Capital
Together, we usher in a new chapter for the lighting industry!
Source: Guzhen Lighting Fair