Guzhen Decorative Lighting, Illuminating the World | The Guzhen Lighting Fair Grandly Opens
March 18, 2026
4-day duration
2026 China (Guzhen) International Decorative Lighting Expo (Spring)
hereinafter referred to as the "34th Guzhen Lighting Fair"
atthe Guzhen Conference and Exhibition Center in Zhongshan, Guangdong
grand opening
The 34th Guzhen Lighting Fair continues the theme of "Guzhen Decorative lighting, Illuminating the World", highlighting its positioning of "professionalism, market orientation, and internationalization" through a series of activities including exhibitions, supporting events, and resource matchmaking, thereby strengthening its status as an international brand exhibition.
The main venue is located atthe Guzhen Conference and Exhibition Center, jointly withStar Alliance, Lihe Lighting Expo Center, Huayi Plaza,Dengdu Times Square, Guyi Ruifeng International Lighting Accessories City, Guyi Qingfeng LED Commercial Plaza, Guzhen Chang'an Lighting Accessories Electronics City, and Caosan International Lighting Accessories City—8 sub-venues, with a total exhibition area exceeding 1.5 million square meters.
As of 12:00 noon on March 17, nearly 70,000 people had completed real-name registration for the main venue; overseas attractionfrom more than 130 countries and regions with over 4,500 registrants.
Online and offline channels opened simultaneously "Guangdong Goods Go Global · Guzhen Decorative Lighting into Every Home"
At the opening ceremony, Xue Zhiguo, Secretary of the Party Committee of Guzhen Town, took the stage to deliver remarks:
He stated that, based on the "15th Five-Year Plan", Guzhen will focus on new factories, intelligent manufacturing, new technologies, and new (sales) channels , striving to achieve the goal of building the "World Capital of Lighting and Decorative Lighting". On one hand, strengthening "internal capabilities", promoting the deep integration of new technologies such as artificial intelligence and the Internet of Things with the lighting industry , seizing the high ground of industry development with new smart lighting technologies; on the other hand, focusing on "external efforts", adhering to the dual approach of domestic e-commerce and cross-border e-commerce, relying on advantages such as being among the first batch of pilot cities in the province for " Cross-border E-commerce + Industry Cluster ", enabling "Guzhen Decorative Lighting" to fully connect domestic and international markets online and offline. 
Zhou Zuode, Vice Mayor of Zhongshan Municipal People's Government pointed out in his speech:
At the beginning of the year, the Municipal Party Committee and Municipal Government convened a city-wide conference on high-quality development, clearly proposing to adhere to manufacturing as the foundation and promote the deep coordinated development of advanced manufacturing and modern service industries, striving to build a modern industrial system with greater international competitiveness and vigorously promoting the steady and long-term high-quality development of Zhongshan's economy. Lighting and decorative lighting is one of Zhongshan's most distinctive, largest-scale, and most influential pillar industries, with Guzhen being renowned worldwide as the "Capital of Chinese Decorative Lighting". We look forward to Guzhen using the Light Expo as a link to unswervingly follow the path of high-end, intelligent, green, and branded development, continuously enhancing the core competitiveness and global voice of the industry, and making new and greater contributions to the high-quality development of the city's manufacturing sector. 
中国轻工业联合会副会长、中国照明电器协会理事长何烨指出：
Guzhen Town is the "Capital of Chinese Decorative Lighting", jointly cultivated and built by the China National Light Industry Council and the China Association of Lighting Industry together with the local government, holding an important position and influence in the domestic and international lighting and decorative lighting fields. For a long time, the Zhongshan Municipal Government and the Guzhen Town Government have attached great importance to industrial development, building a high-quality industrial ecosystem through scientific planning, precise positioning, and policy support. In the future, the China Association of Lighting Industry will, as always, empower the transformation, upgrading, and high-quality development of Guzhen's lighting industry from multiple dimensions such as technological innovation, standard leadership, talent cultivation, market expansion, and brand promotion. 
As the first industry event to kick off the new journey of the "15th Five-Year Plan", this Lighting Expo fully implements the thematic requirements of the provincial party committee and government for "Guangdong Products Go Global". At the opening ceremony, Guzhen Town signed agreements with two leading e-commerce platforms, Tmall and JD.com, jointly launching the online zone "Guangdong Products Go Global · Guzhen Decorative Lighting Special Zone", paving a new path for "Guzhen Decorative Lighting" to reach the whole country and go global.
It is worth mentioning that plaques were awarded on-site to 12 large luminaire malls in 10 cities including Beijing, Shanghai, and Hangzhou. It is understood that this is the first time since 2013 that Guzhen Town has restarted the re-evaluation and additional selection of national direct sales bases. After multi-party reviews and layered screening, 12 luminaire markets with outstanding comprehensive strength and excellent market reputation were finally selected to become the new batch of National Direct Sales Bases of the Capital of Chinese Lighting (Guzhen).
These 12 direct sales bases will become important windows for Guzhen's lighting and decorative lighting to reach the whole country and the world, and are even the core carriers of the offline special zones for "Guangdong Products Go Global", building a brand-new platform for industry display and trading, channel expansion, and information exchange for the industry.
From "selling products" to "selling services + selling experiences" Promoting the coordinated development of two industries
On the first day, the registration area and exhibition hall entrances were bustling with people. A large number of exhibitors and buyers from around the world visited individually or in groups, creating a very lively atmosphere.
This Lighting Fair continues the "1+8+N" core layout linking exhibitions and stores , gathering over 3,600 brand enterprises , and centrally displaying more than 100,000 original new products .
The seven exhibition halls of the main venue are scientifically planned with distinct focuses. Hall H has been expanded and upgraded, gathering a group of "specialized, refined, distinctive, and innovative" decorative lighting enterprises to comprehensively showcase cutting-edge technologies and high value-added products. Through the display model of "products + scenarios" and "technology + applications", it promotes collaborative innovation across the supply chain.
In terms of grasping industry trends, this Lighting Fair focuses on three major directions: smart lighting, green low-carbon development, and healthy light environments. It centrally showcases new achievements such as intelligent sensing light control systems, full-scenario smart solutions, and off-grid lighting integrated with photovoltaic energy storage products, moving from traditional manufacturing to comprehensive solutions of "intelligent manufacturing + design + scenarios", accelerating the transformation of the decorative lighting industry towards high-end, intelligent, and green development, striving to become an all-around champion providing overall solutions of "manufacturing + services".
In terms of precise business matchmaking, the organizer has comprehensively upgraded global business services, organizing large-scale overseas procurement groups for the first time, inviting the Malaysian Chinese Chamber of Commerce and professional buyer procurement teams from countries participating in the "Belt and Road" initiative to precisely connect with broader international markets such as Southeast Asia.
At the same time, it will deeply integrate with the "Guangdong Goods Go Global · Guzhen Decorative Lighting for Every Home" campaign, organizing high-quality decorative lighting enterprises to conduct specialized matchmaking, on-site product selection, and on-the-spot price negotiations with overseas procurement groups, helping to expand the overseas market for "Guzhen Decorative Lighting," a renowned brand of Guangdong goods.
During the exhibition, three sessions of "Online Decorative Lighting Business Matchmaking" will be held, adopting an intelligent matching mechanism to achieve precise one-on-one negotiations, and adding guided tours of the "Star Decorative Lighting Plaza" and specialized matchmaking sessions, organizing buyers to select products in the actual store environment to improve the effectiveness of matchmaking.
In terms of industry exchange activities, the exhibition organizer will join hands with China Association of Lighting Industry（中国照明电器协会）, Guangdong Lighting Electrical Association, and Guangdong E-commerce Association and other institutions to organize 6 themed activities, covering hot topics such as consumption upgrade, smart lighting, green development, cross-border e-commerce, and industry going global, inviting industry experts and corporate representatives to share experiences and exchange ideas, providing insights and strategies for the high-quality development of the lighting and decorative lighting industry.
In addition, the "Light Charm of the Lighting Capital · Joyful Life" Cultural Carnival will be held during the exhibition. From March 18 to 24, food zones, souvenir zones, and Guzhen Premium Product display areas will be set up along the municipal road section outside the south gate of Dengdu Ecological Wetland Park and around the Lamp King Plaza . Featured performances such as drone shows, Chaoshan Yingge Dance, intangible cultural heritage iron flower striking, and light and shadow lighting shows will be staged consecutively. With daily activities and nightly highlights, we are committed to creating an immersive cultural feast for global buyers and tourists.
The lights are lit, the grand event has begun
The Light of the World, Starting from Guzhen
March 18-21
Guzhen Conference and Exhibition Center
Four-day exhibition, cordially inviting you to a brilliant appointment
Source: Guzhen Lighting Fair
